CSFs for SMEs in Measuring e-Commerce Success

For the last 20 years, while many electronic business (e‐business)/electronic commerce (e‐commerce) systems have been successfully adopted in businesses across different industries, a significant number have failed, especially in small to medium enterprises (SMEs). It is therefore necessary to explore critical success factors (CSFs) for SMEs in adopting e‐commerce success. A blend of quantitative and qualitative research methods were used, consisting of literature review, focus group studies, pilot tests, and surveys. Total survey was of 11.54% (277 out of 2401). Data analysis procedures were adopted, which comprised initial reliability analysis, validity analysis, t‐testing, factor analysis, and detailed reliability analysis. As a result, a total of 15 items were identified as common CSFs for SMEs successfully adopting e‐commerce system, which could be adopted as an effective tool for assisting SMEs in effectively adopting e‐commerce systems, and as a yardstick further to develop new methods for measuring e‐commerce success.